When you are thinking about having a website designed, there are number of things to consider before you get to the creative web design stage. Firstly, pre-planning and thinking are required to design your website and they are critically important. You should also understand what is the role of the website? Is it to sell, build your brand or act as an online reference point with useful information? There are many facts to be considered for using creating the business website.
Good functionality is considered as primary factor which means that your website needs to be user-friendly and easy to navigate. Search engine is another crucial factor to be considered. This means the fact that website is beautifully designed but, nobody can find it easily. Thus, search engine optimization is required in addition to designing your website well. Creative web design will be incomplete without this process.
Your Creative Web Design Checklist:
The following checklist will help you plan your creative web design project. When you have clear answers to these questions, it will help you to tell your designer to give you creative web design to get positive business results.
First understand the main objective of your website. This means whether you are going to increase sales or to help existing customers to advertise new promotions/discounts or promote new services or attract new clients. After fixing your objective, find who is your target audience? Then you have to think about the website design in order to reach the target customers. For instance, you are doing creative web design in 7Elements means you should design in such a way to attract your Miami customers.
Then think about what you know about your customers in terms of their age, sex, geographic location, income, aspirations, hopes and fears and what is your Unique Selling Point?
Other points to be considered are:
- What makes your company different from your competitors?
- How can the creative web design dramatize this message?
- What are the key functions needed for your website?
- Do you need ecommerce (shopping baskets)?
- Do you need a content management system (allows you to update your website yourself)?
- How can it be designed to make it as user friendly as possible?
Other factors to be considered are number of pages you will be in need of in your website and pictures of your product and budget and deadlines etc.
Some of the designers are experienced and knowledgeable in creative web design. They will listen to your individual needs and build your website with more creativity and functionality. This will result in positive business results.